Coaching Institutes in India are highly sought after to help students train for competitive exams such as CLAT, UPSC and IIT-JEE. These classes work in tandem with students’ regular classes and help enhance students’ understanding of key concepts. Given the rapid digitization across industries, coaching centers for various competitive exams are now trying to become tech savvy. Along with providing more streamlined services, digitization is also an attractive option to tap into a younger and more affluent customer base. Furthermore, technology can solve the critical issue of scalability of quality education through niche digital services.
In 2014, a survey showed that 60% of people were willing to give a chance to online coaching. Since the pandemic and quick move to online services, this number has increased to more than 85% of people willing to approach online coaching institutes. Now, students from Tier 2 and 3 cities, who earlier may not have had access to premium coaching institutes, can now attain quality education without having to move. Clearly, the numbers show that people are ready to adopt digital education in their daily lives- it is only a matter of time until coaching institutions adjust to this and establish themselves as future oriented.
In this article, we outline the benefits of applying digital transformation to coaching centers, and how streamlining the education process can lead to improvements in real ROI.
- Involve More Stakeholders:
Through use of digital tools, coaching centers can expand their customer base while also creating higher involvement from existing users. By integrating tools like parent involvement, student feedback, teacher assessment, faculty management and admin management, coaching centers can do two things: firstly, they can maintain a dynamic database of all their clients, track each student individually and send messages across to a student’s parent or teacher. Secondly, the center can become more accountable by incorporating real-time feedback from students, parents and faculty. In this cohesive ecosystem, feedback from different stakeholders can help them improve one-another.
Once parents have the assurance that they will also be involved in every step of their child’s education journey, they are more likely to work with your coaching center.
- Higher Quality Education:
Technologies like artificial intelligence (AI) and machine learning (ML) bring interactive education tools disrupt the existing ecosystem. Through digital, students can have tailored progress tests and learn at their own pace. This will mitigate the disadvantages of a large classroom setting which automatically assumes that everyone learns in the same way.
Furthermore, AI improves over time. By allowing AI to create assessments tailored to individual students, the technology can track the students’ progress over time, and create better and better tests to improve overall learning outcomes. With minimal to no manual labour, coaching centers can create an individualised learning pathway for every student and allow them to focus on improvement areas.
One of the most attractive reasons for adopting digital learning is the reduction in multiple cost avenues. By moving classes to an online medium, students can attend remotely, thus reducing overhead costs like rent for classroom space and expensive equipment like projectors and smart boards. The cost of physical infrastructure can be saved.
Now, anyone with a simple electronic device like a laptop or tablet can use technology tools to enable seamless learning methods. With increased access, coaching centers can welcome more students without having to hire more manpower, since technology does more than half the work! Furthermore, due to the ease of use and growing scope, it is also a scalable approach for growing in the education sector.
To meet the challenges of continuous learning, coaching centers need to embrace new tools and technologies that are both scalable and sustainable. The digital transformation of education brings with it agile solutions, which centers should adopt to stay relevant and fresh. The growth mindset must be paired with an agile, personalized and contextually adept learning model. Clearly, coaching centers can gain immensely by enhancing their digital transformation journey.